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Program Info
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Success in today's diverse, global and technologically sophisticated business environment requires results-oriented education that extends beyond theories and conceptual understanding to practical application. Walden's Bachelor of Science (B.S.) degree with a major in Business Administration (B.A.) provides that solid grounding in the latest business ideas and practices through a number of dynamic and continually updated concentrations. You select the concentration that most closely matches your career goals and aspirations, providing you with an in-depth understanding for a particular subject. The diverse curriculum of this program is ideal for those who want to develop basic skills in written and oral communication, quantitative analysis and computer usage for today's most sought-after occupations. Most importantly, you'll increase your capacity to reason critically and act ethically in the dynamic environment of the 21st century. This concentration will help you develop insights into an organization's marketing effort by learning not only the traditional disciplines of alternate marketing channels, sales management, advertising and research, but also emerging marketing approaches related to consumer motivation, global customer management, customer relationship management and marketing on the Internet.
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