Master of Arts in Industrial & Organizational (I/O) Psychology - Consumer Psychology
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College:
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The Chicago School of Professional Psychology |
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Subject:
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Health & Medicine |
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Degree Level:
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Master |
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Program Info
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The Master of Arts in Industrial & Organizational (I/O) Psychology - Consumer Psychology from The Chicago School of Professional Psychology teaches students the skills to understand the consumer decision making process. Participants will learn the psychology of drawing attention to their product or brand in the marketplace. What attracts customers? What motivates them? What keeps them coming back? Students will understand the answers to these and other important questions.
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