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Program Info
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Post University Bachelor of Science in Marketing online degree program provides you with a thorough knowledge of marketing concepts and helps you develop a comprehensive understanding of strategic and tactical marketing strategies. This program will prepare you for exciting careers in marketing for which the essential ingredient is the ability to identify and satisfy consumer needs. You will become familiar with the specialized skills of selling, advertising, retailing and market research. Courses will provide you with an understanding of current marketing theory and practices with special attention to the "Four P's" of the marketing mix: Product, Place, Promotion and Price. While many graduates begin their careers in sales or management at the retail level, the marketing program will also prepare you for positions in product planning, marketing research, distribution, advertising, sales promotion, packaging, customer/public relations and direct marketing. 120 credit hours are required to complete this degree program.
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