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Program Info
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The Doctor of Business Administration (D.B.A.) serves as preparation for advanced positions of leadership in business, government, philanthropy, and policy and advocacy organizations. D.B.A. learners gain the skills to advance to top leadership positions and to retain them through rigorous reflection on their professional experiences, in-depth exposure to the insights offered by the world?s leading organizations, review of classic and cutting edge theory and research, and mastery of methods and techniques to identify, understand, apply, and communicate strategically critical knowledge. The Marketing specialization (graduate level) moves beyond fundamentals by focusing upon marketing management and marketing research. The courses provide learners the opportunity to enhance existing skills and knowledge and to gain new skills and knowledge germane to effectively managing the entire scope of the product life cycle in a strategically-sound, systematic, ethical, and legal manner.
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