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Program Info
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The online Bachelor of Business Administration degree program in Marketing from Northcentral University provides learners an opportunity to acquire fundamental knowledge and skills related to the basic business functions. Learners also have an opportunity to gain in-depth knowledge of a specific business function. The business activities that make up a firm?s marketing efforts are those directly concerned with satisfying customer needs. Meeting customer needs is only achieved by an appropriate (strategically adroit) mix of four elements: product, price, promotion and distribution. This concentration prepares managers who can find strategies to manage a firm?s marketing efforts in a business world characterized by increasing globalization, technological advances and deregulation.
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