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Program Info
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Liberty University?s Bachelor of Science in Business program is designed to prepare students to serve as professionals in the modern business world, integrating faith with learning in a professional atmosphere. Through this program, students will learn to internalize general business proficiencies required in today?s workplace, demonstrating competence in synthesizing and evaluating knowledge of internal and external business operations. Courses will equip students to evaluate principles, policies, and strategies of marketing used to identify and satisfy customer desires. Students will also gain knowledge on how to successfully analyze financial considerations for businesses, including accounting and financial management. The marketing specialization provides students with a strong general business foundation, plus marketing courses that address the primary foundational concerns of marketing in industry and commerce. The program stresses academic preparation, skill building, marketing, problem solving. Students will also be familiar with e-commerce and Web and information technology aspects of marketing which are important in the marketplace. 120 credit hours are required to complete this degree.
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