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Program Info
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The Bachelor of Science in Marketing Management degree prepares students to assume a leadership role in marketing virtually any organization. In addition to foundational marketing concepts and tools, students gain the communication, analytical and leadership skills, as well as knowledge needed to succeed in marketing management. Graduates of the program work in a wide variety of public and private organizations, including positions related to product development, research, distribution, advertising, and many other fields in the marketing industry. The program format provides an environment for students to expand their knowledge of marketing by building on their own and others? experiences, enabling direct application of course material.
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