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Program Info
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The Bachelor of Science in Advertising Management degree offered by Bellevue University provides graduates the skills and disciplines needed to understand the steps of an effective advertising management process, review the steps of efficient advertising campaign management programs, and analyze the functions performed by the advertising creative in preparing an advertising campaign. The curriculum is designed to analyze target markets, examine how advertising affects consumer behavior, utilize research in decision-making, and evaluate how copy, communication, media, and brand management are utilized to increase net worth.
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